Added Value Affiliates
Provide a value-added service to visitors in addition to affiliate links and affiliate content. |
AdSense Link Clicking Bots
Automated programs that try to spoof random IP addresses to click through AdWords displayed on a site. |
Agent Name
An agent name is the name of the software accessing a web page. |
AIDA
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions. |
Algorithm
A mathematical formula used to determine the value of a page when compared against others. |
AlltheWeb
Second Tier search engine. |
ALT Text
The text that appears when you put your mouse on top of an image or a picture. |
AltaVista
Used to be the #1 search engine until Google came along. |
Anchor Text
Also known as Link Text, the clickable text of a hyperlink. |
AOL
America On-Line - Great for novice users, uses Google as part of it's search results. |
API
Application Programming Interface. |
ASCII
American Standard Code for Information Interchange |
AskJeeves
Now considered to be one of the "Top 3" along with Yahoo and MSN, following Google. |
ASP
Dual meanings: Microsoft Active Server Pages (filename.asp) or Application Service Provider (e.g. a provider of web based applications) |
ATF (Above the Fold)
This is the part of the user's screen that is always displayed. |
Authority Site
A site that has many In-Bound links coming to it, and very little outbound links. |
Banned
A term that means a site has been removed from a search engine's index. |
BAP (Blog and Ping)
A method (ab)used to get the search engines to quickly index your blog's content. |
Black Hat SEO
A term referring to the practice of "unethical" SEO. These techniques are used to gain an advantage over your competition. |
Blind Traffic
This is traffic that is extremely low quality often by low relevance pages. |
Blog
A "Web Log" that is updated frequently and is usually the opinion of one person. Also joking stands for Better Listing on Google. |
Blogged
Term referring to have bookmarked a blog in your browser. |
Bot
Short for robot. Often used to refer to a search engine spider. |
Browser
Software application used to browse the internet - Mozilla Firefox and Internet Explorer are the 2 most popular browsers. |
BTF (Below the Fold)
This is the part of the user's screen that is hidden unless the user scrolls down on the page. |
C Class IP
This is the third block of numbers found in an IP Address. |
Cloaking
A technique that shows keyword stuffed apges to a search engine, but a real page to a human user. |
Clustering
In search engine search results pages, clustering is limiting each represented website to one or two listings. |
Contextual Link Inventory (CLI)
Text links that are shown depending on the content that appears around them. |
Conversion Optimization
Transforms your site into a selling tool - your site logically leads visitors through the sales cycle and closes sale. |
Conversion Rate
The number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted. |
Copy
Text found on a web page. |
CPC (Cost Per Click)
The amount it will cost each time a user selects your phrase or keyword. |
Crawler
A bot from a search engine that reads the text found on a website in order to determine what the website is about. |
CSS (Cascading Style Sheets)
Used to define the look and navigation of a website. |
CTR (Click Through Rate)
The value associated to the amount of times a paid ad is viewed. |
Cybrarian
A person who finds, collects, and manages information available on the Internet. |
Dangling Link
This term is applied to a web page with no links to any other pages. Also known as an Orphan Page. |
Dead Link
A hyperlink pointing to a non-existent URL. |
Deep Crawl
Once a month, Googlebot will crawl all of the links it has listed in it's database on your site. This is known as the Deep Crawl. |
Delisting
When a site gets removed from the search index of a search engine. |
Deliverable
In a contract, thses are the expected results of the services provided. |
Directory
Usually human edited, a directory contains sites that are sorted by categories. |
DMCA (Digital Millennium Copyright Act)
A declaration that protects digital works found online. |
DMOZ
Also known as the Open Directory Project. |
DNS (Domain Name System)
A protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL. |
Doorway Page
A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website. |
Dynamic Site
A site that uses a database to store it's content and is delivered based on the variable passed to the page. |
EPC (Earnings Per Click)
How much profit is made from each click from a paid ad. |
EPV (Earnings Per Visitor)
The cost it takes to make profit from a site's total number of visitors. |
Error 404
When a hyperlink is pointing to a location on the web that doesn't exist, it is called a 404 error. |
Everflux
A term associated with the constant updating of Google's algorithm between the major updates. |
External Link
A link that points to another website. |
FAQ (Frequently Asked Question)
Commonly found on websites, FAQs answer questions that many users generally have about a product or service. |
FFA (Free For All)
A site where anyone can list their link. Don't waste any time submitting your site to these places. |
Filter Words
Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words. |
Fresh Crawl
Utilizes FreshBot to review already indexed pages and any pages where the content has been updated. |
FreshBot
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis. |
FTP (File Transfer Protocol)
Technology that allows file transfers from a local machine to a remote host. |
Google
Currently, the world's #1 search engine. |
Google AdWords
Google's PPC program. |
Google Bombing
A technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content. |
GoogleBot
The spider that performs a deep crawl of your site. |
Googlebowling
To nudge a competitor from the serps. |
GOOGOL
This is the term that inspired the creators of Google to use this name - it means: 10100 = 1 followed by 100 zeros |
Hidden Text
Text that can't be seen normally in a browser. |
Hit
A single access request made to the server. |
htaccess
.htaccess is an Apache file that allows server configuration instructions. |
HTTP (Hypertext Transfer Protocol)
It is a generic, stateless, protocol which can be used for many tasks. |
HTTPS (HyperText Transfer Protocol Secure)
It is a generic, stateless, protocol which can be used for many tasks, but has security features enabled to protect sensitive data. |
Hub
A site that has many outbound links, and few sites linking back. |
IBL (In-Bound Link)
A link residing on another site that points to your site. |
ICRA (Internet Content Rating Association)
The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers. |
IM (Instant Messaging)
As the name implies, this protocol allows for extremely fast communication over the Internet |
Index
A term used to describe the database that holds all the web pages crawled by the search engine for each website. |
Information Architecture
The gathering, organizing, and presenting information to serve a purpose. |
Informational Query
A query about a topic where the user expects to be provided with information on the topic. |
Internal Link
A link that points to another page within the same site. Most commonly used for navigation. |
Internet
An interconnected system of networks that connects computers around the world via the TCP/IP protocol. |
Interstitials
Loads a commercial in the background of a Web page. When the user exits the page, the user gets served a full-page, between-page advertisement in Flash, an animated gif or other rich media. |
IP (Internet Protocol)
This protocol allows for machines to communicate to each other via the Internet. |
IP Address (Internet Protocol Address)
how data finds its way back and forth from your computer to the internet. |
js (JavaScript)
A scripting language that provides browser functionality. |
Keyword Effectiveness Index (KEI)
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign. |
Keyword Phrase
A group of words that form a search query. |
Klog
The term used when weblogs are used in knowledge management use cases. |
KW (Key Words)
Used to define the terms a user might enter into a search engine to find information on their query. |
Landing Page
Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site. |
Link
Also known as a hyperlink, it is the "clickable" area of text or image that allows for navigation on the Internet. Also the name of the main character og the Legend of Zelda video games. |
Link Farm
A site that features links in no particular order which are totally unrelated to each other. |
Link Maximization
The method of getting popular sites in your industry to link to your website. |
Link Popularity
How many sites link to your website. |
Link Text
The clickable part of a hyperlink. Also known as Anchor Text or Anchor Link. |
Meta Description Tag
Hold the description of the content found on the page. |
Meta Keywords Tag
Holds the keywords that are found on the page. |
Meta Search Engine
A search engine that relies on the meta data found in meta tags to determine relevancy. |
Metadata
META Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages
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