Myth # 5: Hiring an SEO Specialist "In House" is Cheaper
The problem with hiring someone in house is that they are paid hourly or by salary. Most SEO firms charge per item or project. It doesn't matter how long it takes us, you pay a one tíme charge. When you hire a firm, it's like having a team of SEO experts on your payroll. Paying a flat rate saves you monëy and speeds up the time it takes to complete a job. Additionally, most SEO firms have specialists who write, submit, redesign sites, post pages, etc... Hiring one person who can do all these things competently is highly unlikely.
Myth # 6: I Can Only Optimize My Homepage for Key Terms
You can and should optimize every page on your site. Each page should have its own key terms, with no more than three phrases per page (preferably one).
Myth # 7: All I Need to do is Write Content with the correct Keyword Density and My Site Will Rank Well
Wrong...especially if you want to rank on Google. You will need off-site SEO as well as on-site SEO. Keyword density may work on MSN (for now), but it will take more than that to rank well for all search engines.
Myth # 8: I Shouldn't Aim for the Most Competitive Keywords and Phrases
If the keywords you are competing for are very competitive, should you optimize your site for them? Of Course! I would optimize for some high, medium and low competitive key terms. Cover all your bases. The worst case is that you won't rank well for the high competitive key terms and that's ok. You can always work to improve them. Don't shy away from top key terms just because they are competitive. You may nevër know how close you could rank for them unless you try.
Myth # 9: Only Work With Companies That Give You A Guarantee
Guarantees would be nice if they were worth the paper they are printed on. In fact, most guarantees from SEO firms have the same stipulation in them. This stipulation usually states that as long as they get one of your key phrases to the top of any major search engines, they have fulfilled their end of the agreement. This is irrelevant to the competition of the term. In other words...it's easy to be number one for terms no one is competing for. Don't be deceived by high rankings listed on SEO sites as they can be misleading.
Myth # 10: SEO Requires a 1 Year Commitment on My Part
It certainly shouldn't. Don't lock yourself into a year contract with any company unless you already have an established, favourable business relationship. SEO, in most cases, should be performed on a month to month basis with a mutual understanding of the objectives and relative timetable. Often, both the long and short term maintenance contracts that many firms insist on including with each job are unnecessary. As an example...If you have a new site optimized, especially right after an update, you may not see results for three months. Why pay for maintenance in the interim time?
Additionally, you may not be happy with the results of an SEO firm or even the level of service. A long term contract may only ensure that you receive a full year of bad service. So, don't lock yourself in with a year contract, at least until you are comfortable with whom you are dealing with.
Hopefully, I put a few common SEO myths to rest. Feel frëe to Contact Us with questíons you may have regarding these or other SEO myths you want more information on.